About
Seasoned product design lead with 15+ years of expertise in UX/UI, I specialize in enhancing digital products through user-centric solutions.
By understanding user behavior and preferences, I provide invaluable insights that inform impactful design choices, ensuring exceptional user experiences across websites and applications.
Projects
📱 Mobile Application
🌐 Website Design
💻 Customer Portal UX/UI
🌎 Website Design
📱 Mobile Application Design
💻 Customer Portal
🚀 Complete business rebrand to Smart-IS International from Oracular, a 30 years old IT consulting firm!
🚀 Revamped all 3 websites
🚀 WMS products [UXUI] for 7 different products!
🚀 Executed to 3 different locations!
🔴 Oshkosh, United States of America.
🟡 Bad Vilbel, Germany.
🟢 Rawalpindi Pakistan.
Side Projects
✦ Logo Facelift [Redesign]
✦ Dashboard UI redesgin
✦ Components
Accelerate web app development with our responsive and mobile-first Basic UI Kit for Bootstrap v5.0, designed for both beginners and experienced developers.
✦ Logo Design
✦ Website Design [UI]
Writing
Hey there, folks! I’m an art graduate turned UXUI Specialist and I will try to answer, The age-old question: “Should designers love their designs?”
Work Experience
✦ Center-lined communication and briefs coming from the project
managers & CTO for the Design team.
✦ Designed the official website within the supertight timeline.
✦ Initiated a ticketing system for the team to support their focus & consolidate priorities.
✦ Training Sessions for the team on user psychology, behavior
patterns& design thinking.
✦ Initiated organizational-level UX/UI design systems after
successfully onboarding fellow technical managers.
✦ Supported (Designed) 03 product demos within 04 months.
✦ Created a self-sustaining marketing vertical for Smart IS,
by the name of SMG (Smart Marketing Group)
✦ Rebranded Smart IS International
✦ Initiated Digital Marketing practice & UI/UX prototyping
✦ Trained 19 resources for UX/UI
✦ Supported User Experience (UX/UI) on 13 international projects,
Including 02 local customers in SaaS Domain.
✦ Built Company-Wide Design Systems (Web, Android&iOS)
after UXR&D & collaboration with respective teams
✦ Employee of the year 2018- 2019
✦ Team Player of the Year 2018 - 2019
✦ Successful Facebook campaigns for RubaDigital & Enviro
Pakistan
✦ Facilitated RubaDigital's transition to RD
✦ Launched Starlet Shoes with a new & fresh look
✦ Punjab Optics & Pharmacy store branding
✦ Won logo contest for Mech Mates out of more than 200 entries online
✦ Mech Mates branding & Booth designs for NSC Congress's Safety Expo 2016 [USA]
✦ Designed 12 different categories of functional working gloves
including fire resistant, oil & gas & mechanics.
✦ Mech Mates's official website Design
✦ Initiated social media practice
✦ Integrated Facebook business advertising for clients
✦ Rebranded HQ office in Sialkot
Education
Activities and societies: An active social worker for Student Services Center (SSC) Office. I've participated in and helped organize multiple events including TEDx & Declamation contents.